Make no mistake.
For more information on strategies for marketing to women and selling to women, find me at or check my book, Why She Buys.
Follow me at twitter.com/bridgetbrennan. Lots of them revolve around the stereotype that women have an insatiable appetite for shoes, handbags and sparkly things. That’s when the jokes stop and the conversation gets a lot more interesting. Oh, Therefore if only it were so simple,I say. Therefore, so I bring down the hammer and tell them the real reason women shop a lot. Notice, you can’t imagine the jokes I hear, when I tell people that my job is studying women’s shopping patterns. Tracking it down; wrapping it; making sure it’s accompanied by a personal message and arriving to the person on the appointed day, If somebody, somewhere needs a gift, chances are there’s a woman thinking about it. Consider the impact to the greeting card industry alone. I sometimes think entire industries would collapse in one day if women stopped being so thoughtful. Nevertheless, the list is long. And now here’s a question. Are you a petite woman who finds shopping for clothes which fit, a real challenge?
I am a petite woman and I used to find that being less than 5ft 3″ meant that my size isn’t at the top of the manufactures lists!
Since training as a Image Consultant, well I am now fully equipped with rules tools to enable me to select the right styles and put together my outfits appropriately for my size.
What changed? It is colour All of use can use the key rule of wearing one colour from head to toe to create the illusion of height. Be sure the proportions are 2/3 to 1/3, with the lighter, brighter colour being the 1/3 at the top, I’d say in case you prefer to wear two colours. Volume Wearing bulky fabrics or those styles with large volume will only succeed in swamping the petite frame.
Ensure you avoid skirts trousers with minimal volume.
Large patterns will swamp you and give you the appearance of being larger than you actually are.
Prints Smaller prints are definitely more flattering for petites. So, fabric weight You need to ensure you balance the weight of fabric with your bone structure. Narrow wrists and angles, you will need to keep to minimal texture in your clothing, Therefore if you have very fine fingers. You can layer your fabrics but doublecheck if so that’s only done with fine to medium fabrics. Detailing like pockets, buttons, collars, belts need to be kept in balance with your scale and height. You should ensure Undoubtedly it’s only one piece and that most of the outfit must be kept simple, if you choose to wear a large accessory like a necklace or belt as a statement piece. Clothing details Try to avoid clothing styles which have large details which run the risk of making you look like a clown!
Tall Petite If you are petite in scale but are tall, you can tweak these rules slightly.
Layering can be achieved using heavier and more textured fabrics.
You will also be able to wear larger accessories without the worry of them being to large for your frame. Neat hairstyle is a must for a petite frame but if you are taller, you can decide on a fuller hairstyle. With your height you should be able to wear more colour blocking. Generally, you will also understand top stores to find clothing which is appropriate for the petite woman. Normally, you undoubtedly should better treat yourself to a full Colour Me Beautiful, if you are petite or if you face any other challenges when you are shopping for clothes. Your consultant will focus on your positive attributes and provide you with some easy to follow tips to abolish those challenges. Colour Me Confident will guide you through your best colours styles and shopping will likely never be a challenge again! You could start your new journey by grabbing yourself a copy of Colour Me Confident, fantastic book. Sarah Gray is a Senior Image Consultant with Colour Me Beautiful Image Consultants.