Women of all ages struggle with their body image, self confidence and independence. So here’s a question. I usually free myself up in the evenings for Cabochon, how do you manage to juggle both your fulltime job and the business? I work from 7am to 2pm.
It’s all about planning.
While preparing beforehand, So it’s all about putting gether a proper schedule.
What inspires your designs? Architecture and history.
I use that as inspiration to create the embroidery.
I love the Ottoman Empire. So amount of craftsmanship behind that, The embroidery is what brings up the price of the dress. This is the case. I appreciate the Andalusian times. That’s where it starts getting very interesting. They have architecture and wall carvings. Costs start at Dh5000 for the Ramadan collection. Basically, it had to be of an international standard, certainly I wanted to go international. Now please pay attention. It ok me a year to find the right staff, in order to be honest.
People usually know people.
I am very ‘detail orientated’.
They have a better understanding of my taste and the kind of colours I like and the kinds of finish types I look for, now that they been with me for about a year I have trained them to what suits me. I will do things 30 times if I had to. How did you find people when you didn’t work in the industry or have any contacts? Well, That’s a fact, it’s usually word of mouth. Surely it’s interviews. Our concept is an atelier, that means basically Surely it’s a workshop. What were the biggest challenges you faced launching your label? The challenges were to find the right staff that are experienced, that will understand the untraditional way of doing things which I tend to follow.
We do the entire thing.
I like to bring in Actually a little bit ofI am traditional in the sense that I appreciate history.
Embroiders use the most exquisite beads. So, I draw up the patterns for them by hand and we create little leaves and flowers and attach them on and make our own patterns unique to Cabochon. In the workshop we create everything skirts to ps to blazers to leather jackets. And so it’s by appointment only. Eventually, a member of our team will measure the client, and they select which gown they Surely it’s made to measure, That’s a fact, it’s an atelier concept. They are like little gemstones. Surely it’s about the attention to detail. Now look. As a designer, as an artist your pieces are like art and like gemstones to you.
Why did you name your brand Cabochon? Because ofcourse, to put the pieces together. Are your staff tailors or designers? There are no designers. I am the designer behind the label. Besides, the master cutters are the ones who cut the fabric to the shapes you need and hand embroiders. She had never worked in the industry before, when Fidda Al Marzouqi set up her luxury atelier fashion label. Worldwide to set up her own label in Abu Dhabi -Cabochon, named after a gemstone that is polished but not faceted. Growth had been a pleasant surprise and the reaction of the public was very encouraging. Actually, how are your sales doing? We have had a lot of orders. If Cabochon is set up properly I might even to the health part of my education.