With disposable fashion available everywhere from Fifth Avenue to malls in middle America, the trend made it stateside. Now, with the explosion of all things digital and fashion related, the trend is gaining speed online with one site particularly being seen as a model of success. Ever since Nasty Gal stormed the Interwebs with its affordable wares and Indie cred, lots of viable competitors has cropped up in its wake, poised to take the spotlightand our expendable income. With great success comes even greater competition. In addition to other similarly priced labels, quite a few of them carry an inhouse brand. Many of us know that there are baseball caps, ‘tshirts’ and similar items with pot leaves, rap lyrics and words like Plastics, alongside smarter items like New Balance x Herschel sneakers and basic gold watches. Karmaloop offers fast fashion with a streetwear angle. For instance, probably nothing over $ 80. With that said, the site was not the most ‘welldesigned’, So there’s actually some unique stuff to be found.a bit of it feels very Spring Breakers. Price range. Much so that it looks like they’ve caught the eye of some ‘bigname’ investors including Urban Outfitters. Despite its ngue in cheek name and humble beginnings as an ebay store, Nasty Gal is big business for loads of years now.
Bi is a sleekly designed member”sonly’ ecommerce site that offers special deals like free shipping, 50percent off your first order and 30 off new arrivals.
Tobi is rife with youthful, trend driven items like crop tops, dresses with ‘cut outs’ and very short shorts, like NastyGal and plenty of the sites on this list.
Rates range from $ 10 for a belt to around $ 80 for a coat. Nothing appears to be over $ 100 and the aesthetic is very Nasty Gal esque, The inventory is huge. You can find more information about this stuff here. Missguided hails from the UK, and recently launched in the It seems set on establishing itself as the go to affordable ‘hipster casual’ online brand. Shop Young Love launched pretty recently and might appeal to a wider range of ages and styles than most of the other sites on this list.
It has more of a savvy NY girl vibe than a breezy Coachellabound California vibe.
Costs are more in the $ 40- $ 300 range.
Gist is that it showcases upandcoming NYC designers. It is it’s got a smaller inventory than other sites, that includes quippy jewelry, sexy dresses and casual outerwear. There is a lot more info about this stuff here. Storefronts offering affordable, accessible, trend driven attire and accessories first proliferated in the UK from international retail giants like Topshop, to comparatively smaller, more focused brands like River Island. Therefore, the evolution of high street or fast fashion is an interesting one. You should take this seriously. Rumor has it, Urban Outfitters should be interested in buying. Nasty Gal popped up around identical time as other similar onlineonly high streettype stores and has grown the fastest. While in consonance with the NYC Times, the e commerce site made nearly $ 128 million in sales last year, and netted close to $ 100 million.