Now look, the ethos has always been similar.
In the fashion industry we are the kid in the back of the classroom throwing paper planes at the teacher.
We do things differently. It’s a well it’s made in transparent PVC and comes in colorless and grey. It has a great cut and works just as well for women as it does for men. My favorite new piece in the new collection is the Rain jacket. We won the people award, that was an award that everyone in Norway could vote for online. It’s a well-known fact that the brand quickly carved out its own niche, we received very good feedback from our Norwegian customers almost immediately after we started. Lots of information can be found on the web. To keep up with the current fitting trends, not only for comfort purposes. Of course, overall our jumpsuits have undergone a fit update though. We are still learning what works for us and what does not.
We are still a young brand in the scheme of things.
The core of what we make is centered around being comfortable, fun, young, brave, bold and unique.
Onepiece will continue to make clothing that makes people happy as it is extremely comfortable, and certainly, our jumpsuit gives people supernatural party powers. Our ambassador program powered by Brandbassador.com was a great success for us. Needless to say, my first company was a webshop which I ran from my parent’s basement. As a result, gOT BEER where the ‘O’ in GOT was a bottle opener. Needless to say, being a leisurewear pioneer is one problem, it’s another to be changing the marketing game as well.Butagain, so that’s what Onepiece hasmanaged to do, consistently involving their customers, their fans, their community of friends, family, andfellow leisurewear lovers, in their company’s growth.
Other campaigns that been very successful is hacktheprice.com, where our customers can hack down the costs on our webshop collectively by sharing the campaign page. More than 12000 people hacked the price and we sold 8000 products in 28 hours. More than 15 000 people voted for us but I reckon this came out of the blueish for everyone, even the people running the awards. We knew something was up. Onepiece won because of the way we do our marketing. With all that said… Got a call only a few hours prior saying we were invited, we were not even invited to the award ceremony. It is an incredibly prestigious prize and we won it when we were less than a year old.
Therefore this was absolutely a huge win for us. Everyone needs some style inspo. So many individuals will always think it’s a bad idea. For example, it will take motivation and the perception that so it is Therefore in case you come across an idea you think is brilliant. Nevertheless, without even having to ask what others think, you have to really believe in the idea, and if you do, only listen to the ones who like it!