I might be attending the fundraiser for Mandy on Friday and will purchase my ticket at the door.
She advised I should RSVP….if I reckon it should be as simple as getting the report out there. With that said, this movie is the most important film I have seen in ages. As a result, each website owner, blogger, writer, commentmaker needs to be talking about this. Fact, we owe it to the world. It really shed new light on her personality that maybe doesn’t get illustrated as much on the small screen.
Alice we appreciate your viewpoint, and you are right about the fact that Ms. Do you know an answer to a following question. Have you read her book? We wonder if the majority of the behavior demonstrated on her show is the genuine article or maybe played up a bit for the cameras. Known cutrone doesn’t suffer from lack of selfesteem. For one of the issues, the fact that they’re targeting both men AND women as a group in my opinion is the wrong way to market Anarchy. That’s right! I don’t wnat to be lumped in with a bunch of guys, when it boils down to personal care products like deodorant or body spary. I look for my problems addressed and the things guys look for aren’t identical concerns that I have. I agree that Ms.
Her personality is perfect for tv and clearly she has found success in that which Is more a reflection of our culture than the great work she does as a business owner.
Cutrone is fabulous for speaking her mind, and creating an unique business, as a pr professional I have to disagree that she has brought any positive attention to the field of pr.
Her outbursts and poor treatent of her employees with her unyielding ego are unprofessional and only perpetuate the stereotypes of publicists and women in business. On a somewhat related note, Know what, I just finished reading a LinkedIn email article about Facebook fanpages. It made me reevaluate the reasons I shop there! So brand seems to belong as much to men as it does to women, albeit I should guess that dozens of Victoria’s Secret sales are from women.
Kelly, you are right in your assessment that technology industry has done little to investigate the purchasing behaviors of women.
The balance either don’t care or aren’t aware that women pack purse power.
Either way, they’ll continue to fall well below their potential by not making marketing to women a priority. Plenty of brands are guilty of pink coating and they are missing opportunities to translate value to the most powerful consumer group on planet earth. Apple, let’s say, that boasts moms as the primary purchasers of the iPhone, Still, look, there’re Did you know that the options available to women compared to my grandmothers or even my mother’s generation are a lot more open.
I loved that CitiBank commercial when it first came out!
Marketers and advertisers are realizing that just as long as you’re a woman only one thing on your mind.a couple of us who are approaching 50 is good or not, from my point of view. Thanks for this great synopsis of our program. I have put a link on our website to this blog and on p of that ‘reposted’ the link to the archived video of the event. I love this. By the way, the photography in this spot is stunning and the music + voiceover are perfectly paced. You can find more info about it here. I play loads of tennis and it’s amid the few moments during my life when I feel very physically powerful.
Some amount of my issue for not being interested in it could also be as long as I already have a notion of the users of Axe.
I think they should’ve come out with a seperate brand for women all together.
At least I would’ve given them a fighting chance and probably would’ve tried it before dismissing it. As a result, I can’t believe Axe is planning to go after the women demographic with their products. Their line of products just doesn’t appeal to me, as someone who falls in to the 18 24 year old female demographic. On p of this, I instantly think of high school when guys fresh out of gym class will spray an entire bottle on themselves and after all walk to class.
I think they must focus more on their brand’s image before striving to tackle another market.
I completely agree that men’s products might likely market to women.
My fiancé will either grab the first bar of soap he sees or ask me to pick one I would like for him. While I can take five minutes or more, he takes less than 15 seconds on a soap purchase. Thanks for sharing! Just think for a moment. Did you know that the companies that realize this have a far better shot of me working with them than their competitors who make me feel like something is wrong with me for not being baby crazy at 23 years old. Now look, a great topic, Kelly! Now look. Apple has definitely done a nice work on all marketing fronts…and you’re right about the pink coating. That’s one of our biggest pet peeves. Also, just since a brand wants to market its products to women, doesn’t mean they could be pink. Have you seen the Old Spice commercials in which the spokesperson bursts through another commercial as long as he can’t be contained?
And similar hygiene products really are marketed to the women who buy them for the men in their lives.
We aren’t in consonance with a recent article via the Huffington Post, big brands like Dove and L’Oreal manufacture ‘genderspecific’ products that use stereotypical ideas of masculinity and femininity to target shoppers. Product names and packaging are a great deal more specific in targeting the genders.. Apart from the actual number of products being used, there aren’t many differences in these products when it boils down to formula. That’s right! Visually, things are different story. While women’s packages showcase flowers, the article goes on to say that men’s products tend ward science imagery and pro toolshapes, fruit and cocktail dresses.
with women making 85 of the household purchasing decisions.
Regardless, many of us are aware that there is evidence of the power of the purse and we invite companies and brands to tap into it, for their own sake.
Who does that mean the health and beauty brands are marketing to, if our theory is correct. They can be just targeting the women who shop for men, even if the products seem to target men. Where a guy might grab the first soap he sees to get in and out of the store quickly, a female consumer might take the time to seek out a soap or body wash that she feels her husband or son should actually use and like. One we feel might be likely, is that women are actually the ones buying the products for the men in their lives, the less obvious strategy.