Winter bashes are a great opportunity to showcase your personal style in a more sophisticated way, while prom can be the most extravagant of your school dances. More than any other, the holiday season is the time to break out the sparkles, sport some chic winter white, or invest in a little blackish dress that will take you through college commencement. Bloomberg reports there’s no current attempt to sell or remove BCBG not yet.
The brand still has enough name recognition, and so we’re still hoping for its comeback, it some amount of that sector’s strategy by pivoting its price point and delivering trendy styles, there can certainly be a way forward, the brand almost any day, we get word that one more mall brand is struggling, crippling, or even dunzo, All the retail predictions about 2017 have tend to be true.
Yesterday, Bloomberg reported it might be closing stores.
So this time, the story is all about BCBG, the ‘mid priced’ fashion label from Tunisian designer Max Azria that has 570 stores across the world, 175 of which are in the US. Although, a few months later, Joyce Azria, Max’s daughter who had been running the diffusion line BCBGeneration that launched in 2008, left as well. Wall Street Journal confirmed that he was on paid leave and would likely not be returning to the company, Azria, who founded the brand in 1989, left BCBG this past July after running the company for 30 years. Remember, couple that with debt and layoffs, and the future for BCBG frankly wasn’t looking I’m sure that the fact that the Azria family was being pushed out of the very brand they started is telling, while WWD reported that Joyce was leaving to start a brand new brand. There were certainly dark red flags that signaled BCBG’s troubles before this. I lean on Zara or HM for more seasonal, trendy dresses, or to designers like DVF, Rachel Comey, or Alice + Olivia for investment pieces,. It’s definitely not where I’m going if I need a cocktail dress, Sure, BCBG has a webpage. I’m also prone to browsing e commerce sites like Need Supply or ‘Net a Porter’, or going straight to the pages of brands themselves. Everyone associates BCBG as the brand that made their prom, homecoming, winter ball, and sister’s bat Mitzvah dresses. However, most of team Racked agrees. Besides, a brand they associate with high school, a brand that was in vogue some ten years ago, as in. Therefore this story previously noted that BCBG was closing all its stores.