Resurrection of Juicy velour is inevitable for an entirely different reason.
The idea of luxe sweatpants or of wearing sweats somewhere that wasn’t a gym was scandalous, when the brand debuted in the ‘mid 90s’.
With hip designers like Stella McCartney and Yohji Yamamoto peddling posh workout gear that one can wear to the office or the club, it’s de rigeur. Even Vogue somewhat holding its nose published a piece online making an attempt to convince readers that its editors are tally into the Juicy tracksuit and have found ways to style the garment so it is not so naff. So if anyone can make the velour sweatsuit chic, it’s Vetements, that has managed to create a frenzy for all sorts of formerly frumpy items.
For better or worse, it’s now Juicy’s time to shine.
Whenever taking previous eras’ ugliest castoffs like Birkenstocks, Tevas and ‘tattoolike’ chokers and turning them once again into pricey It items, fashion has a passion for the past.
Its DHL T shirt features the logo of the German ‘expressmailing’ company. Actually the cult fashion collective Vetements has introduced $ 800 hoodies and $ 280 ‘DHL branded’ Tshirts to the ‘Vogue reading’ elite. So here’s a question. Can it convince its chichi clientele to embrace Juicy Couture velour?
Then the collection will feature a few collaborations with big brands like Reebok, Canada Goose and Comme des Garçons, in addition to Juicy, and comes on the heels of Juicy’s announcement that two years after retiring its signature sweats it should be bringing back the much maligned mall rat and sorority sister staple to Bloomingdale’s this June.
For his show next week, Vetements designer Demna Gvasalia is creating evening gowns out of the tracksuit’s plush velour material.
It seems that the Juicy suit is making a comeback and it’s getting a ‘high fashion’ gloss. On p of this, I love the comfort and the trashiness of it, he ld the Cut. Please click on the link that appears in the email that was sent to the address you entered, to complete the registration process. A well-known fact that is. Your email address must be verified before you can comment.