One example is having a big chalkboard in the front of the store, that lists the names of the brides with appointments for the day, together with the Bridal Boutique logo and hashtag. She says that nearly any bride who comes in poses for a selfie in front of this board and distributes those photos, complete with the hashtag, on social media. While having the paperwork take place at the lobby entrance meant that both brides checking in for new appointments should be in similar place, creating a bottleneck and an uncomfortable experience in the front of the store, as well as those just finishing appointments and finalizing orders. Oftentimes Berend realized that the flow of the store was a real problem, as the Bridal Boutique expanded. A well-known fact that is. Bridal Boutique found that lots of their business Berend estimates at around 70 percent comes from wordofmouth referrals, as many small businesses do. Being mobile has also helped Bridal Boutique close more transactions through streamlining payments. Previously, a bride should decide on a dress, change clothes and on the way out, go to the front of the store to finish the transaction. Therefore, one small being advantage business was nimble and creative to outdo your competition with amazing service.
Bridal Boutique decided to start taking payments via a mobile point of purchase located where and when the decision on a particular dress was made by a customer typically in the dressing area. So this mobile payment solution included using a completely new app and mastercard reader from PayPal, PayPal Here, to allow payment to be made anywhere in the store. Berend has helped bring a tech edge to their business. Basically, amy Berend, who joined her mother and company founder Caroline, in this family business. Consequently, doing research on ‘social media’ profiles and identical information available online can and hereupon, team her up with a sales associate who will provide the interaction type that will leave the bridetobe with an outstanding experience. Bridal Boutique started using Microsoft Surface tablet computers to facilitate everything from reviewing bridal dress options to cataloguing sales and storing measurements in any dressing area, instead of in one static location in the store, with intention to make the store more ‘userfriendly’. Using tablets has also facilitated documenting interactions with brides in a personalized portfolio complete with photos to keep tidy records for those brides who may not remember the particulars of previous discussions.
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