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Cocktail wear was born. Of course, designers were only when it became socially acceptable for women to drink in public they had to have a proper wardrobe for their new found social activities, from the jazz babies of the 1920’s speakeasies to the darlings of the 70’s discos.
Whenever celebrating their liberation from the restrictive garments of previous decades, wore loose, knee baring, beaded and fringed chemises, cocktail fashions were introduced in the roaring 20s when flappers. Perfect to accommodate those Charleston kicks. Did hemlines, when the stock market plummeted in the 30s. Hollywood glamorized the cocktail party and everyone wanted to entertain like the carefree, martini sipping couple, Nick and Nora Charles of the Thin Man series. Anyways, people ok to the movies as an escape from their worries about the economy. Actresses glided across the silver screen wearing sultry ankle grazing bias cut dresses in silk and satin. You can find more information about it here. The fabric rationing of the war years presented a special challenge for 1940’s clothing manufacturers. American designers were left to their own creativity, without Paris couture to look to for fashion inspiration. With less material to work with they still managed to produce stylish evening wear. Just think for a moment. Did you know that the shorter, leaner silhouette was often covered with beaded and sequined appliqués, and draping was often incorporated to add a needed uch of glamour to the more conservative fashions of that time.